Ideal Customer

Reader:

This person first and foremost is in search of entertainment — they are searching for new worlds to discover and become enthralled in.

Learner:

This person flirts with the prospect of writing and enjoys lessons of the craft — hoping to find the secret recipe to lift their own creative efforts into full-on writership.

Writer:

This person is actively experimenting with the craft and is in full pursuit of willpower, confidence, and production to truly manifest their dreams. This person is on a lonely mission, and would be inclined to seek out a community of their peers who understand the trade.

Workshopper:

This person has stacked projects and are nearing the bridge to full indie authorship. This person might be researching the publication industry and lost amongst the fury of red-tape outlining it. This person simply wants to master the trade, and share their work with the world while simultaneously honing in on their voice and brand.

Publisher:

This person is no stranger to the trial of writing and workshopping — they are climbing the mountain in search of its peak. This person has a story to tell and a fever to get it out into the world … they just don’t know how to do it on their own. This person needs a coach, a mentor — someone who has trailblazed the road forward for them. They will do anything to cross the finish line and will spare no expense to fully realize their vision of becoming a published author readers love.

Visual Identity

Logos

Internal Masthead