Brand Kit
Brand Mission and Vision
Tagline
“FLY and BELIEVE”
Mission Statement
“Helping new writers make money online.”
Leading by example, I will show the writers of the world how to build, optimize, and scale their self-publishing creative dreams. The unique value I provide my supporters is a behind-the-scenes understanding of indie artistry never before seen so that they, too, may prepare themselves for such an undertaking.
Vision Statement
“Stories Bring People Together”
In the future, I see pprbrdd dot com as an essential destination for self-publishers to find inspiration, tools, and community to ease their own efforts in production.
Core Values

Ideal Customer
Reader:
This person first and foremost is in search of entertainment — they are searching for new worlds to discover and become enthralled in.
Learner:
This person flirts with the prospect of writing and enjoys lessons of the craft — hoping to find the secret recipe to lift their own creative efforts into full-on writership.
Writer:
This person is actively experimenting with the craft and is in full pursuit of willpower, confidence, and production to truly manifest their dreams. This person is on a lonely mission, and would be inclined to seek out a community of their peers who understand the trade.
Workshopper:
This person has stacked projects and are nearing the bridge to full indie authorship. This person might be researching the publication industry and lost amongst the fury of red-tape outlining it. This person simply wants to master the trade, and share their work with the world while simultaneously honing in on their voice and brand.
Publisher:
This person is no stranger to the trial of writing and workshopping — they are climbing the mountain in search of its peak. This person has a story to tell and a fever to get it out into the world … they just don’t know how to do it on their own. This person needs a coach, a mentor — someone who has trailblazed the road forward for them. They will do anything to cross the finish line and will spare no expense to fully realize their vision of becoming a published author readers love.
Visual Identity
Logos
Internal Masthead

Logo

Icon

Wordmark

Signature

Color Palette


Flurry Social Header

Simple Ink Cloud Background

Mascot
“Wiz”
